Shows top performing campaigns in a rolling 90 day period.
Y-axis (left) = Number of conversions
X-axis (bottom) = Lead Source/Campaign name
Frequently Asked Questions:
What is a "lead source" and what's the difference between that and a "campaign?" Lead sources are simply identifying which marketing efforts brought in a customer (or repeat order). For all intents and purposes, lead sources and campaigns are identical when comparing results. However, since we use the term "campaign" for our internal marketing efforts and you may as well, we wanted to ensure there was no confusion.
What is a "conversion?" When an order is invoiced with said lead source attached.
How can I improve campaign results? Check out this podcast with our CEO and Marketing Coordinator!